One day I (Patrick) watched my wife (Nicole) search through a few hundred recipes to find a handful of dinners for the week. She has a good grasp of healthy eating, but was not counting calories (or any other metric for that matter). She painstakingly wrote out the grocery list, mindful of what was already on hand.
After an hour at the store, we had a cart full of groceries—some for just a small fraction of a recipe. We held our breath as the total rose. We winced when we swiped the card. Still, we were confident in the knowledge that we would avoid eating out for a week.
At home we made a snap decision to swap an easier meal from later in the week with the one for that evening. Being a new recipe, it took a little longer and came out a little different than we had hoped. Tired and somewhat disappointed, we left the dishes for the next day.
By the end of the week, our plan had mostly fallen apart. Some ingredients were no longer fresh. Evening commitments ate into our prep/cook time. Our willpower was running on fumes. Takeout was a phone call away.
We know about budgets and healthy diets, yet we often miss both targets. We have experience in the kitchen, but still find the process daunting. As good as we have it, we think about how hard it is for someone with less money, education, or motivation?
Weekly.Kitchen will lower the barrier of entry for those used to ordering from a drive-thru menu, and help them make healthier choices without extensive education, budgeting or planning.